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On the week of July 11, 2013, Reading Rainbow celebrated its 30th anniversary. Developed by LeVar Burton and his company, RRKIDZ, the app allows children to read unlimited books, explore video field trips starring Burton, and earn rewards for reading. On June 20, 2012, the Reading Rainbow App was released for the iPad and, within 36 hours, became the #1 most-downloaded educational app in the iTunes App Store. It was one of the first PBS shows to be broadcast in stereo.

At the time, it was the third-longest running children's series in PBS history, after Sesame Street and Mister Rogers' Neighborhood. The show also recommended books for children to look for when they went to the library.Īfter the show's cancellation on November 10, 2006, reruns aired until August 28, 2009, when it was removed from the schedule. Įach episode centered on a topic from a featured children's book that was explored through a number of on-location segments or stories. The show's title was conceived by an unknown intern at WNED.

The original team also included Lynne Brenner Ganek, Ellen Schecter, and host LeVar Burton. The concept of a reading series for children originated with Twila Liggett, PhD who in partnership with Cecily Truett Lancit and Larry Lancit, at Lancit Media Productions in New York created the television series. The public television series garnered over 200 broadcast awards, including a Peabody Award and 26 Emmy Awards, 10 of which were in the 'Outstanding Children's Series' category. In 2012, an iPad and Kindle Fire educational interactive book reading and video field trip application was launched bearing the name of the program.

The show was designed to encourage a love of books and reading among children. Before its official premiere, the show aired for test audiences in the Nebraska and Buffalo, New York markets (their PBS member stations, the Nebraska ETV and WNED-TV, respectively, were co-producers of the show). 155 30-minute episodes were produced over 21 seasons. Reading Rainbow is an American educational children's television series that originally aired on PBS and afterward PBS Kids from Jto November 10, 2006, with reruns continuing to air until August 28, 2009. Great Plains National Instructional Television Library

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